SmarterSites' Blog

Providing powerful productivity tools to work online!

Elance Online Work Index: The Need For Killer Content

One of the larger overarching trends we’ve noticed since the inception of the Elance Online Work Index several months ago was the steadily rising increase in the need for written content in a number of forms.

The data speaks for itself. Article Writing has moved up three out of the past four months all the way to the number two spot, while Web Content has maintained a footing in the top 10 for the past four months. Online Writing, Content Writing, Copywriting, and Academic Writing have hung around in the top 50 for the past four months as well.

But why the sudden gold rush for high-quality written content? As someone who obviously spends a lot of time stringing a few words together in an online fashion, I can break down the sudden thirst for internet content in three main points:

1. Community Building: Having a noticeable presence online is almost as important as having a noticeable presence in the real world. Publishing online content in the form of blogs, newsletters, and more gives your customers, patrons, and readers a humanizing perspective of your business and also provides a channel for you to build a relationship with current and prospective customers. Online content also offers something for your client base to discuss with each other, creating a buzz that can reach even farthest corners of the web.

2. Marketing: A direct benefit of building an online community through specially written content is the ability to use the various media for marketing of your company’s products and/or services. Keep your loyal following in the know and on its toes by revealing new products, sales promotions, or company announcements. Here’s the catch: There’s a fine line between solid marketing copy and over-promotional, indigestible sales pitches. Seasoned, skilled providers can dance this fine line for you with ease.

3. Search Engine Optimization: This one is a biggie. The use of online content, especially in the form of a blog, can give your website a nice, healthy boost in search engine ranking. How? Great content isn’t just valuable for your readers — it also publishes a slew of valuable keywords that search engines just love gobbling up. Additionally, if your content ends up spreading on the web like wildfire by getting linked back to by other blogs, then you’ll see a nice boost in link popularity, which will result in a higher search rank. However, don’t focus on the SEO benefits first — focus on creating the valuable content, and the SEO will follow.

These three points are major chunks of why you should be harnessing the benefits of well-written content, but the list doesn’t even come close to ending there. There are, however, two crucial elements to remember when shopping for great writing. The first is that all content is not created equal, and to reap the full benefits, you will absolutely need high-quality content. The thing is high-quality content usually doesn’t come cheap. But remember this: It’s clearly worth the investment as evidenced by the high number of businesses finding success with great content.

Secondly is the importance of finding the writer that fits your needs perfectly — knowing exactly what you need is half of the battle. Sure, a great writer is a great writer, but having someone that is well versed in Web Content and Blogs isn’t going to do you much good if you’re looking for someone to help you write a 60-page piece of technical documentation. Content creators almost always have a specialization (there are almost 60 specializations in the Writing & Translation category), so be sure to play to the content creator’s strengths to receive the highest quality writing possible.

The momentum behind the need for well-written content is fast and furious, and the fact of the matter is it doesn’t look like it will be slowing down anytime soon. Entrepreneurs take note: In this day and age, businesses are in need of killer content, and if you don’t have any, you better get some, quick.

View full article >> CLICK HERE

SmarterSites provides a range of productivity tools, from content writing, pre-selling content, sitebuilder to web promotion tools, marketing tools, e-commerce, the list goes on. Smart Panel is the best tool available right now. For a quick taste of what you can do with SmarterSites, try SmarterSites to GO (completely FREE)

Visit SmarterSites >> CLICK HERE


Filed under: Latest buzz, , , , , , , , , , , , , ,

One Response

  1. SinerBoy says:

    Very nice post, thanks man!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

RSS Latest buzz on Social Media

  • Rashida Jones denies leaving 'Toy Story 4' over unwanted advance from John Lasseter November 22, 2017
    Rashida Jones is setting the record straight, revealing the real reason she dropped out of Toy Story 4. On Tuesday the actress told The New York Times her decision to leave was a result of Pixar's treatment of women and minorities in the workplace, not because of Pixar Founder John Lasseter. Jones denied a Hollywood Reporter article that claimed she was […]
    Nicole Gallucci
  • Apple's 2018 iPhones could have 62x faster internet speeds November 22, 2017
    Now that you've had plenty of time to come to grips with the iPhone X's notch, let's talk about next year's iPhone. Yeah, seriously. In a new investor research note obtained by AppleInsider, KGI Securities analyst Ming Chi-Kuo said he believes next year's iPhone(s) may support gigabit LTE, which would significantly speed up your inte […]
    Raymond Wong
  • Crock-Pots are on sale right now on Amazon for all your slow-cooking needs November 22, 2017
    Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. With all of the holiday events coming up, you've probably got some serious cooking to do. If any of your recipes happen to involve slow cooking, then you're in luck, because Amazon's having some awesome sales on Crock-Pots right now. You can […]
    Carlos Cadorniga
  • 6 easy ways to call your reps now and demand net neutrality November 22, 2017
    Net neutrality is in jeopardy. It's time for you to take action. The Federal Communications Commission (FCC), which is the U.S. government's media regulator, is planning to completely scrap Obama-era rules protecting the idea that the internet should be an even playing field. Without these rules, the door is open for internet service providers like […]
    Matt Petronzio
  • Steve and Dustin from 'Stranger Things' answer the internet's most pressing questions November 22, 2017
    One of the most unexpected things to come out Season 2 of Stranger Things was the unlikely partnership between Steve and Dustin. It was like a '80s buddy cop movie viewers never knew they wanted. Complete with a spiked baseball bat! Wired got both Gaten Matarazzo and Joe Keery together to take part in a autocomplete interview.  Google's autocomplet […]
    Jordan Bowman
  • Never scoop your kitty's poop again with this self-cleaning litter box November 22, 2017
    The PetSafe ScoopFree is a self-cleaning litter box that you can leave alone for weeks at a time. The company claims the rake combs through the litter every 20 minutes. When it’s time to switch trays, just take the tray from under the box and replace it with a fresh one. Read more...More about Animals, Cats, Mashable Video, Pet, and Cat
    Tony Lee
  • These self-driving vehicles are scrubbing supermarket floors while we sleep November 22, 2017
    Walmart has confirmed its testing of self-driving floor scrubbers. According to a LinkedIn article, the floor care robot that the company is trying out was developed by Brain Corp, a San Diego-based company. Read more...More about Mashable Video, Artificial Intelligence, Floor, Supermarket, and Walmart
    (Deleted account)

RSS eLANCE – Get work Done!

  • An error has occurred; the feed is probably down. Try again later.
%d bloggers like this: