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Affiliate Marketing! A dollar today or 10 tomorrow?

If I said that I’d give you $1 right now, or $10 tomorrow, what would you choose?

Many of you might immediately say “Well the $10 obviously! It’s more money and I only have to wait a day!” That might be a simple decision, but what about $100 today and $1000 in 6 months? Sometimes the thought of immediate reward is just to enticing to pass up – and if you need $100 right now, it’s somewhat of a different equation all together.

But that is exactly the decision you have to make when you build an affiliate site – are you going to focus on short term or long term gains? One of the simplest illustrations of this is the process of building an email list. An email list is an investment in future sales. It takes work to build and maintain a list, as well as work to create new and interesting content to send out to a list. But run a list well and it can become one of your biggest assets as an affiliate marketer.

Instead of bringing in a single visitor, selling something to them, and then never hearing from them again, strategies like building an email list allow you to make multiple sales to the same customers. And if you want to know where that $10 tomorrow is coming from, that’s it – repeat sales. Newsletter series, regularly updated blogs and even ebooks can all be very effective ways of turning a single visit into an long-term income stream – one which cannot be turned off overnight by a Google algorithm change or Adwords slap. By building up multiple, long-term income streams, you will ensure far greater security in your business.

But, it is a trade off. Just like giving up the $1 today, you have to decide what your current goals are, and what’s of most value to you now. If you are just starting out, then perhaps focusing on short-term sales could be in your best interest. Focus on learning the process of site building and monetization. Build up capital that you can use to develop a more sustainable business in future. But, if you do go this direction, my advice is to set a strict time frame. Do this for a couple of months while you’re learning the ropes, but be sure to move onto the phase of creating long-term sustainable profit after that time.

Whether it’s adding to your existing site, or moving onto a completely different niche altogether, start thinking of ways that you can focus on long-term sales to the same people, rather than just selling whatever you can to whoever walks in the door of your site, so to speak. Because, while the first sale might be a big buzz, once you start making your second or even your hundredth, the novelty wears off and things get serious: You’re in business. And in business, the $10 tomorrow is worth more than the $1 today.

I hope you enjoyed this article.

Thank you!

Heide Holtz


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