SmarterSites' Blog

Providing powerful productivity tools to work online!

Writing Quality Content is a Key Skill for any Internet Marketer


This is by no means a complete guide, but rather some starting tips or techniques for how to write for the web.

Research – Know your topic!

This sounds obvious, but the number of people who attempt to write about stuff they don’t understand astounds me! Good writers are informed writers. We’re not talking about becoming experts here, just a solid grounding in the topic. Sites like Wikipedia are great for getting a subject overview (remember this information isn’t always 100%!). A few good hours of Google searching is a must. Use their new “Wonder Wheel” (click on the “show options” tab above your search results) to generate mind-map like structures of related search terms to help you explore the different facets of a topic.

When I need to write about a completely new subject, I set aside at least 3 or 4 hours of solid reading (doesn’t have to be all at once!) to learn about the topic. You don’t have to do this every time you write something. You’ll find the knowledge you gain from one good stint of reading can be used to write multiple articles. Take particular note of the style of writing and the kinds of pages that show up in your search results. This will be the kind of content you want to emulate when you start writing. Note I said emulate not copy! Be very careful to avoid plagiarism. Not only is there potential for legal consequences, but Google will slap you silly if they notice you have plagiarized content on your site.

Start with the title

Forget about trying to outline your entire piece of writing first; when writing for the web I like to start with a title . What this does is ensure you are crystal clear about the direction of the article from the beginning, making it much easier to write fluently and stick to the point.

Bear in mind that people surfing the web spend mere seconds on any given page, so don’t try to accomplish too much in a single article. It’s better to explore one or two core ideas rather than branch into multiple sub topics. Five hundred to eight hundred words is typically considered the optimum for web articles, and while that sounds like a lot, you’ll be surprised at how hard it is to say anything good in such a small amount of space!

If you find yourself going off on a tangent in your writing, don’t ever delete it! Copy and paste it into a new document and leave it for another time. Good words and ideas are precious, and having a collection of small snippets of writing can be very useful for future articles.

Don’t think, just write

Easy to say, hard to do – but “just writing” is possibly one of the best writing techniques I’ve ever known. Little is more intimidating than a blank sheet of paper or a blank document on your computer, so it’s important to get something down rather than critique every sentence as you write it. Once you have a grounding in your topic and a good title as a starting point, stop thinking and start writing. Don’t worry whether you’re writing is good or not. At this stage you’re just focusing on getting out a first draft. (Just Google what the noted writer Ernest Hemingway said about first drafts for a rather un-inspirational quote on the subject.) Even if your writing is really bad to start with, you’ll find it easier to tidy up a bad draft than spend hour upon hour painstakingly perfecting each sentence. More often than not you’ll discover that 10% to 20% of what you’ve written isn’t actually too bad anyway. By taking these good parts and expanding them, you can turn that 20% good content into 50% good content, and then that 50% into 90%!

Another technique that I have had a lot of success with is writing two separate drafts from scratch. I write a complete first draft, print it out and then delete it off my computer. I put the first draft in a draw and write a second draft without looking at the first. By deleting the first draft, you force yourself to approach the piece from the start, except this time you’re brain’s already warmed up and your thoughts are more organized! Once I’ve done a second draft I’ll take my first out and mine it for any particularly good sentences that I want to keep – but I typically find that my second piece of writing is significantly better than my first.

It gets easier!

Some of these techniques may seem really time consuming, but the good news is you don’t need to use them all for every article you write. If you’re writing 20 or 30 articles for a site you’ll likely find that after the first two articles or so you get into a kind of ‘flow’ and the words just start coming.

Writing’s like anything – practice makes perfect. While there are some naturally gifted writers, anyone can teach themselves to write good basic content that people (and search engines) will enjoy.

… if all you can think off is “But I’m not a writer!” You can pay someone to write your articles for you.

There are a number of websites that connect publishers (like you) with freelance writers. One popular site is Elance! Just post a project and writers (“Elancers”) will “bid” for the job, offering to write X number of articles for Y dollars per article. At the bottom end of the scale you can spend around $5 per article. Typically, the more you spend, the higher the quality of the writing…

Enjoy your writing!

Heide Holtz

SmarterSites.net

Advertisements

Filed under: Latest buzz, , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

RSS Latest buzz on Social Media

  • 'Game of Thrones' Tormund and Brienne remains the largest 'ship on the internet August 21, 2017
    Spoilers, y'all. Don't act like I didn't tell you.  The greatest love story in Westeros has only grown in strength past its meet-cute. Yes, Tormund Giantsbane and Brienne of Tarth have not yet had their love fully realized, but that has not stopped the internet from flipping out every time that the red bearded member of the Freefolk lifts his […]
    Peter Allen Clark
  • Elon Musk and 115 other experts ask the UN to ban killer robots in open letter August 20, 2017
    Elon Musk, Google DeepMind co-founder Mustafa Suleyman, and 114 other leading AI and robotics experts have joined together to ask the UN to ban the use of so-called killer robots in an open letter published today. The group is concerned about the potential use of lethal autonomous weapons and how they might be applied in the future, and they penned a short n […]
    Brett Williams
  • A space nerd's guide to the Great American Eclipse August 20, 2017
    On August 21, the skies above a large swath of the contiguous United States will darken to an eerie twilight as the moon passes between the Earth and the sun, casting a dark shadow on the face of our planet. And we're here for it -- in a big way. This marks the first time a total solar eclipse will grace skies above the lower 48 states since 1979, and i […]
    Tim Chester
  • We won't have total solar eclipses forever, so you'd better make this one count August 20, 2017
    Read more... {"player":{"description":"Thanks, moon.","image":"https://i.amz.mshcdn.com/w8ppjl0DxllkXark7mG_hmgLddk=/https%3A%2F%2Fvdist.aws.mashable.com%2Fcms%2F2017%2F8%2Ffa50843f-dee5-2a4b%2Fthumb%2F00001.jpg","mediaid":"gb0eOP8lLd","preload":false,"title":"We w […]
    Miriam Kramer
  • 'Assassin's Creed' badassery is even cooler with Leonard Cohen behind it August 20, 2017
    Ubisoft has always had a knack for nailing trailer music, and this latest look at Assassin's Creed Origins is no exception. Leonard Cohen's "You Want It Darker" provides the backbeat for this cinematic peek at the next Assassin's adventure, set in ancient EgyptOrigins changes things up for the series in a big way, with more of a focu […]
    Adam Rosenberg
  • You can pre-order a limited edition Xbox One X right now August 20, 2017
    The Xbox One X is now available for pre-order. Sort of. Microsoft is doing a special limited pre-order for Xbox One X, a so-called "Project Scorpio" edition that's a reference to the technologically beefy console's codename. It is the same price as the standard Xbox One X ($499) and will launch the same day (Nov. 7) but has unique design […]
    Kellen Beck
  • First-ever transparent Xbox One S design is 'Minecraft'-themed August 20, 2017
    Read more... {"player":{"description":"Available for pre-order now.","image":"https://i.amz.mshcdn.com/ub3iaAA9k__WgQSjWRQ8e56OZlE=/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fvideo_uploaders%2Fdistribution_thumb%2Fimage%2F81334%2F9474624c-87ab-40ab-bafd-3c1511173c18.png","mediaid […]
    Kellen Beck

RSS eLANCE – Get work Done!

  • An error has occurred; the feed is probably down. Try again later.
%d bloggers like this: