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FasterWeb Wants To Make The Entire Web Up To Ten Times Faster In 2010

As the web matures, it’s also getting more complex. Yet much of it is still fundamentally based on things like HTML which are 30 years old. A new startup, FasterWeb, aims to bring these old technologies up to speed — as it were — making the web faster, by optimizing the old standards for doing new things. And in doing so, it claims that it can increase the performance of any site by 2 to 10 times — something which would obviously be a huge leap forward, if it can deliver.

One VC firm, YL Ventures, believes that it can. And they’ve seen it in action, so we’ll just have to take their word for it, for now. We spoke with Yoav Andrew Leitersdorf, managing parter at YL, and he tells us that the different between the regular web versus a site optimized with FasterWeb, is pretty staggering. And that’s why his firm had no hesitation in pouring an undisclosed amount of money into the Israeli-based venture.

So how does FasterWeb claim to work? Leitersdorf wouldn’t go into the details, saying that’s the company’s secret, but he would say that it uses 45 different techniques to optimize the web. He also said that this is done either on the end of the content provider or the ISP. In other words, the end user doesn’t have to do a thing to experience the increase in web speed. And FasterWeb will work across all the major web browsers, starting with Internet Explorer and Firefox immediately, and expanding to the rest, including Opera, Chrome and Safari, when it’s ready for its widespread release next year.

But some sites won’t have to wait until next year to get the speed boost. Over the next several weeks, the first sites optimized with FasterWeb will begin hitting our browsers, Leitersdorf says. He would not say which ones, but notes that some will be known entities in the U.S. and worldwide.

And all of this will work for the mobile web too. “That’s one of the biggest opportunities here,” Leitersdorf says. He went on to note that they’re thinking a lot about mobile ISPs in particular.

Obviously, a two to ten fold increase in speed is a big difference, but Leitersdorf notes that the more complex a page is, the higher the magnitude of optimization will be. This optimization occurs across HTTP, HTML, JavaScript, CSS and images on a page, to achieve the results.

The business model for the project seems sound as well. FasterWeb has a multi-pronged approach depending on the situation of the website or ISP. That means it can either charge a one-time fee, or do a revenue sharing model. “What we found out as a VC fund going into this business is that by selling this to websites, it’s going to increase their revenues. And these sites are willing to spend 20-30% of their increase in revenues on our solution,” Leitersdorf says.

He also notes that in their research, YL only found two companies even come close to doing what these guys are doing. But Leitersdorf declined to name them. Seeing as this is all on the backend, and requires nothing from the consumers, it seems safe to assume this will be significantly better than something like the Google Web Accelerator toolbar.

Naturally, all of this sounds great, but it will be another thing to deliver on a massive scale across much of the web. “We’ve talked to the customers, they’re excited. But FasterWeb wants to make sure they’re ready,” according to Leitersdorf. And that’s why we won’t see wide-scale deployment until next year.

The Israel-based FasterWeb was started by Ofer Gadish, Gil Shai, Ofir Ehrlich and Leonid Fainberg.

Source: TechCrunch.com

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10 SEO Rules for Your Blog or Website

Search Engine Optimisation (SEO) is a vital component of any website.

As a web designer or blogger, it’s important you understand how SEO works. Here are ten easy rules that will immediately improve the SEO on all of your web sites.

You may also be interested in how to get free advertising on google.

Rule Zero: Do Not Cheat. Period.

If you walked into a room full of genius scientists with PHDs, do you think you could outsmart them all? No. Google has hundreds of rooms full of genius scientists with PHDs, and their job is to work 60 hours a week to make sure you can’t fool Google. You can’t outsmart them. Ever. Ignore any advice on trying to cheat the system and focus on making great web sites with great content, and your sites will show up fine in searches.

Rule One: Stick to Your Keywords

Pick a few keywords or phrases that describe your site. Use them, and words related to them, whenever it’s natural to do so. Repeating them uselessly is no good (rule Zero), use them in sentences, headlines, and links.

Rule Two: Content is King

Users don’t search for design, they search for content. If your site doesn’t have content people want, no one will look at it.

Every page on your site should follow the Inverted Pyramid. Each page should lead with a relevant H1 tag with one of your keywords, and the first paragraph of text should be a summary of the rest of the page.

Rule Three: Clean Code is Searchable Code

Build your sites in a text editor, and write clean, human-readable HTML. The HTML should follow the conceptual structure of the page, navigation first, followed by the H1 tag, then the first paragraph, etc. Try to use descriptive tags when possible. Use UL for lists, P for paragraphs, H tags for heads and subheads, and STRONG for bolded text. Don’t overuse Divs.

Your site can still be artistic and cool, that’s what CSS is for.

Rule Four: The Home Page is the Most Important Page

Your home page is the key to your site being found by search engines. It should summarize the rest of the site, and give a clear, compelling reason for a user to look at the other pages in the site.

Rule Five: Links Have Meaning

Search engines pay a lot of attention to the links on your site, and the words used in those links. Never use “click here” or “see more” for a link. The link text should describe where the link will take the user, such as “more examples of CSS web design” or “learn how we can improve your SEO.”

The more relevant the links on a page, the more findable the page becomes. Don’t go overboard, and don’t link to anything irrelevant. If your page is focused on minimalist web design, a link to the Design MeltDown page on minimalism will boost your SEO. A link to a hilarious picture of a cat will not.

Rule Six: Title Tags for the Win

Every page in your site should have a title with the site name and a short description of the page. About 60 letters total. Include a keyword. Remember that the page title is what appears in search results, it should give users a clear reason to click on it.

Your navigation links should have title attributes that match the titles of your pages. This looks like <a title=”name of page” href=”link”>. It’s a small thing, but it will give you a significant SEO improvement.

Rule Seven: Alt Tags Matter

Every image on your site should have an alt tag. Especially images that are relevant to the page. If your page is focused on CSS tricks, labelling a screenshot “example of rounded CSS corners” will improve your page’s findability. Labelling it “screenshot” or “image” will do the opposite.

Rule Eight: Ignore Most Meta Tags

A long time ago meta tags were the secret to SEO. Those days are gone. The only meta tag that really matters now is the description tag. Search engines may use it to provide the text under the link to your page in their results. Make sure it describes the page in a way that explains why a user searching for your content would want to look at your page.

Rule Nine: Have a Site Map

Make sure you have a site map. This is an xml file that describes the structure of your page. Make one, and give it to Google.

Rule Ten: Design for Humans

Search engines are designed to find what humans want. That means the best way to make your site findable is to design it for humans. Your job as a designer is to solve a problem, not make art, prove a point, serve your ego or break a boundry. In this case, your problem is to provide your users with a site that is easy to use and full of what they’re looking for. If you can do that, the search engines will find you.

Have you got any more tips for SEO tips? Feel free to share them here.

Heide Holtz

http://SmarterSites.net

http://SmarterSites.WordPress.com

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