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Elance Online Work Index: The Need For Killer Content

One of the larger overarching trends we’ve noticed since the inception of the Elance Online Work Index several months ago was the steadily rising increase in the need for written content in a number of forms.

The data speaks for itself. Article Writing has moved up three out of the past four months all the way to the number two spot, while Web Content has maintained a footing in the top 10 for the past four months. Online Writing, Content Writing, Copywriting, and Academic Writing have hung around in the top 50 for the past four months as well.

But why the sudden gold rush for high-quality written content? As someone who obviously spends a lot of time stringing a few words together in an online fashion, I can break down the sudden thirst for internet content in three main points:

1. Community Building: Having a noticeable presence online is almost as important as having a noticeable presence in the real world. Publishing online content in the form of blogs, newsletters, and more gives your customers, patrons, and readers a humanizing perspective of your business and also provides a channel for you to build a relationship with current and prospective customers. Online content also offers something for your client base to discuss with each other, creating a buzz that can reach even farthest corners of the web.

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